Shelby Askins

Laconic & Co. is a lifestyle brand paired with a design element. It was started by Shelby who was born and raised in South Carolina. She has always called Greenville home. She acquired her love of classical beauty from her travels to Italy and other European countries. She believes that good living involves comfort, sophistication, and a touch of unusual. She implements this in her wide spectrum of projects. With her infectious energy and diligent work ethic, Shelby devotes her time to each project. Her designs are anchored by classical details, gorgeous colors, textures and patterns. 

Since founding her company in 2020, Shelby has worked on a broad range of commissions, from interior design and fashion projects to marketing and branding work for boutiques, restaurants, and some private businesses. She has collaborated with a variety of companies and institutions including Drastic Impact, Audrey Gore, Jasmine Kitchen, and Duo Design Studio.